The Digital           NavigatorEG


Digital media represents the artistic convergence of various kinds of hardware and software design elements to create entirely new forms of communication expression.  Digital media has transformed the way communicate and access information.  Booking a vacation on or

Trip Advisor is a very different value proposition than working with a travel agent.  And streaming a movie via Netflix, Amazon Prime or Disney Plus on a high-definition television set or a computer tablet has given new meaning to the term video-on demand.  Digital media in the 21st century requires a special appreciation for speed, mobility and convenience.  Today’s Internet user expects   to access the web - anytime, anywhere.  Location should never be an obstacle. 


Digital media has proven to be a major game changer  when it comes to storytelling.  Digital storytelling is the art of using digital tools to tell a story.  From digital news to a highly engaging website display, digital storytelling assumes a wide range of electronic media narratives that might include: text, still and moving imagery, enhanced sound effects, as well as being nonlinear and interactive.  Such stories no longer conform to the conventions of traditional storytelling.  The once iconic photograph album has become more decidedly multipurpose in approach with digital imprints now available on one’s phone, computer tablet or social media account.

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Suggested Readings:

Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More.New York, USA:


Carah, N. (2021). Media and Society: Power, Platforms, and Participation. Thousand Oaks, CA.

USA: Sage.

Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology.

Boston, MA. USA: Harvard Business School Press.

Christensen, C. (1997). The Innovator’s Dilemma. Boston, MA. USA: Harvard Business School Press.


Christensen, C. (2003). The Innovator’s Solution. Boston, MA. USA: Harvard Business School Press.

Dal Zotto, C & van Kranenburg, H. (Eds.), (2008). Management and Innovation in the Media Industry.

Cheltenham, UK: Edward Elgar.

Davila, T., Epstein, M. & Shelton, R. (2006). Making Innovation Work. Philadelphia, PA. USA: 
Wharton School Publishing.

Deuze, M., & Prenger, M. (2019). Making Media: Production, Practices, and Professions.
Amsterdam, Netherlands: Amsterdam University Press.  


Gershon R. (2020). Digital Media and Innovation: Management and Design Strategies

in Communication. Thousand Oaks, CA: Sage. 

Gertner, J. (2012). The Idea Factory: Bell Labs and the Great Age of American Innovation. New York, USA: 

Penguin Press.

Gillespie, T. (2018). Custodians of the Internet Platforms, Content Moderation, and the Hidden Decisions

That Shape Social Media. New Haven, CN. USA: Yale University Press.

Isaacson, W. (2011). Steve Jobs. New York, USA: Simon & Schuster.

Isaacson, W. (2014). The Innovators. New York, USA: Simon & Schuster.

Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. New York, USA: 

Riverhead Books.

Keen, A. (2007). The Cult of the Amateur. New York, USA: Doubleday.

Kelley, T. (2005). The Ten Faces of Innovation. New York, USA: Doubleday.

Kim, W. &  Mauborgne, R. (2005). Blue Ocean Strategy, Boston, MA. USA: Harvard Business School Press.

Krumsvik, A. (Ed.), (2013). Media Innovations: A Multidisciplinary Study of Change. Göteborg, Sweden:


McDonald, P., Donoghue, C. and Havens, T. (Eds.),  (2021). Digital Media Distribution: Portals,
Platforms, Pipelines. New York, USA: New York University Press.

Nathan, J. (1999). Sony: The Private Life. New York, USA: Houghton-Mifflin.


Noam, E. (2021). The Technology, Business, and Economics of Streaming Video:

The Next Generation of Media Emerges. Cheltenham, UK: Edward Elgar Publishing.

Poell, T., Nieborg, D. & Duffy, B. (2021). Platforms and Cultural Production. New York, USA:

John Wiley & Sons.

Rogers, E. (1995). Diffusion of Innovation. 4th ed., New York, USA: Free Press.

Schmidt, E. & Cohen, J. (2013). The New Digital Age. New York: Alfred A. Knopf.

Schumpeter, J. (1942). Capitalism, Socialism and Democracy. New York, USA: Harper & Row.

Suggested Video Presentations: