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Digital media represents the artistic convergence of various          kinds of hardware and software design elements to create entirely new forms of communication expression.  Digital media has transformed the way communicate and access information.  Booking a hotel reservation on or Trip Advisor is a very different value proposition than working with a travel agent. 
And streaming a movie via Netflix, Amazon Prime or Disney Plus
in a smart-home design
 has given new meaning to the term 
video-on demand.  Digital media in the 21st century requires a special appreciation for speed, mobility and convenience.  Today’s Internet user expects to access the web - anytime, anywhere.  Location should never be an obstacle. 

In principle, there are two kinds of innovation; namely, sustaining technology versus disruptive technology.  A sustaining technology has to do with product improvement and performance.  The goal is to improve on an existing technology or service by adding new and enhanced feature elements.  Such examples might include incremental improvements in Microsoft office software or the steady progressions made in the design of the Apple iPhone.  
In contrast, a disruptive (or breakthrough) technology represents an altogether different approach to an existing product design  and 
process.  It redefines the playing field.  Consider, for example, 
the impact that Zoom (and equivalent conferencing software technology) have had in redefining organizational workspace and remote working from home.

Suggested Readings, Journals and Websites


Albarran, A., Faustino P. and Santos, R. (Eds.), (2011). The Media as a Driver of the Information Society.

Lisbon, Portugal: Media XXI / Formal Press.

Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More. New York, USA: 

Brooke M. & Mills, W. (2003). New Product Development: Successful Innovation in the Marketplace.

Binghamton, New York, USA: International Business Press.


Carah, N. (2021). Media and Society: Power, Platforms, and Participation. Thousand Oaks, CA. USA: Sage.

Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology.

Boston, MA., USA: Harvard Business School Press.

Christensen, C. (1997). The Innovator’s Dilemma. Boston, MA., USA: Harvard Business School Press.


Christensen, C. (2003). The Innovator’s Solution. Boston, MA., USA: Harvard Business School Press.

Davidson, P. (2022). Democratizing Innovation in Organizations. Berlin, Germany: De Gruyter.

Dal Zotto, C & van Kranenburg, H. (Eds.), (2008). Management and Innovation in the Media Industry.

Cheltenham, UK: Edward Elgar.

Davila, T., Epstein, M. & Shelton, R. (2006). Making Innovation Work. Philadelphia, PA. USA: 
Wharton School Publishing.

Deuze, M., & Prenger, M. (2019). Making Media: Production, Practices, and Professions. Amsterdam,

Netherlands: Amsterdam University Press.  


Friedrichsen, M.  & Mühl-Benninghaus, W.  (Eds.), (2013). Handbook of Social Media. Berlin, Germany:


Gershon R. (2017). Digital Media and Innovation: Management and Design Strategies in Communication.             
Thousand Oaks, CA: Sage. 

Gertner, J. (2012). The Idea Factory: Bell Labs and the Great Age of American Innovation. New York, USA: 

Penguin Press.

Gillespie, T. (2018). Custodians of the Internet Platforms, Content Moderation, and the Hidden Decisions

That Shape Social Media. New Haven, CN. USA: Yale University Press.

Isaacson, W. (2011). Steve Jobs. New York, USA: Simon & Schuster.

Isaacson, W. (2014). The Innovators. New York, USA: Simon & Schuster.

Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. New York, USA: 

Riverhead Books.

Keen, A. (2007). The Cult of the Amateur. New York, USA: Doubleday.

Kelley, T. (2005). The Ten Faces of Innovation. New York, USA: Doubleday.

Kim, W. &  Mauborgne, R. (2005). Blue Ocean Strategy, Boston, MA. USA: Harvard Business School Press.

Krumsvik, A. (Ed.), (2013). Media Innovations: A Multidisciplinary Study of Change. Göteborg, Sweden:


McDonald, P., Donoghue, C. and Havens, T. (Eds.),  (2021). Digital Media Distribution: Portals, Platforms,

Pipelines. New York, USA: New York University Press.

Noam, E. (2021). The Technology, Business, and Economics of Streaming Video: The Next Generation

of Media EmergesCheltenham, UK: Edward Elgar Publishing.

Poell, T., Nieborg, D. & Duffy, B. (2021). Platforms and Cultural Production. New York, USA: John Wiley & Sons.

Rogers, E. (1995). Diffusion of Innovation. 4th ed., New York, USA: Free Press.

Schmidt, E. & Cohen, J. (2013). The New Digital Age. New York: Alfred A. Knopf.

Schumpeter, J. (1942). Capitalism, Socialism and Democracy. New York, USA: Harper & Row.



Academy of Management Journal


IEEE Internet of Things Journal


IEEE Wireless Communications


International Journal of Media Management


Journal of Broadcasting and Electronic Media


Journal of Media Business Studies


Journal of Media Economics

Journal of Media Innovations

Research Policy


Technology Magazines and Websites



IEEE Spectrum


MIT Technology Review




Wired Magazine

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