Electronic Commerce

Electronic commerce (EC) represents the ability to sell goods and services electronically via the Internet. The field of EC has come 

of age as evidenced by the success of such companies as Amazon, Apple, Spotify, Netflix, Uber and Bookings.com to name only a few. 
EC has created an altogether new business model that maximizes
the potential for instantaneous communication to a worldwide customer base. There are three kinds of EC transactions:
business-to-consumer (B2C), business-to-business (B2B) and consumer-to- consumer (C2C).  The combination of EC combined
with the power of intelligent networking has created a vast global playing field where buyers and sellers from many different
countries are free to participate

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Suggested Readings


Albarran, A., Mierzejewska B. & Jung J. (Eds.), (2018). Handbook of Media Management and Economics.
2nd ed. New York, USA: Routledge.

Baumann, S.  (Ed.), (2022). Handbook on Digital Media Ecosystems. (Cheltenham, UK: Edward Elgar Publishing.

Brevini, B. & Swiatek, L. (2020). Amazon: Understanding a Global Communication Giant. London, UK:


Bygdås, A. L., Clegg, S., & Hagen, A. L. (2019). Media Management and Digital Transformation. London, UK: Routledge.

Gershon R. (2020). Media, Telecommunications and Business Strategy. (3rd ed.) New York, USA: Routledge. 


Mahoney, M. and Tang, T.  (Eds.), (2020). The Handbook of Media Management and Business. New York:
Rowman and Littlefield.

McDonald, P., Donoghue, C. and Havens, T. (Eds.),  (2021). Digital Media Distribution: Portals, Platforms,
. New York: New York University Press.


Noam, E. (2019). Managing Media and Digital Organizations. London, UK: Palgrave, McMillan.

Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A., & Dwivedi, Y. (Eds.). (2020). 
Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Heidelberg, Germany: Springer.

Vukanovic, Z., Friedrichsen, M., & Pavlovic, M. (2019). New Digital Value Migration in Media, ICT and
Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems
. London, UK:


Wirtz, B. (2019). Media and Internet Management. Heidelberg, Germany: Springer-Gabler.