The Digital NavigatorEG
Electronic commerce (EC) represents the ability to sell goods and services electronically via the Internet. The field of EC has come
of age as evidenced by the success of such companies as Amazon, Apple, Spotify, Netflix, Uber and Bookings.com to name only a few.
EC has created an altogether new business model that maximizes
the potential for instantaneous communication to a worldwide customer base. There are three kinds of EC transactions:
business-to-consumer (B2C), business-to-business (B2B) and consumer-to- consumer (C2C). The combination of EC combined
with the power of intelligent networking has created a vast global playing field where buyers and sellers from many different
countries are free to participate
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