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Richard A. Gershon, Ph.D.



Books and Monographs

Gershon, R.A. (2020). Media, Telecommunications and Business Strategy.

(3rd Ed.). New York: Routledge. 

Gershon, R.A. (2017). Digital Media and Innovation: Management
and Design Strategies in Communication
. Thousand Oaks, CA: Sage.  

Gershon, R.A. (2013). Media, Telecommunications and Business Strategy.   
(2nd Ed.). New York: Routledge. 


Gershon, R.A. (2011). Intelligent Networks and International Business Communication: A Systems Theory Interpretation. Media Markets Monographs.
No. 12. Universidad de Navarra Press, Pamplona, Spain.


Gershon, R.A. (2009). Telecommunications & Business Strategy. New York: Routledge.


Gershon, R.A. (2001). Telecommunications Management: Industry Structures          and Planning Strategies. Mahwah, NJ: Lawrence Erlbaum & Associates.


Gershon, R.A. (1997). The Transnational Media Corporation: Global Messages        and Free Market Competition. Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (1986). Pay Cable Television: A Regulatory History.

(Dissertation), Athens, Ohio: Ohio University.


Book Chapters and Journal Articles

Gershon, R.A. (2023). Business perspectives on the digital economy.
In U. Rohn, 
T. Raats and B. von Rimscha (Eds.), Handbook of Media Economics. Berlin, Germany: De Gruyter. (work in progress.)


Gershon, R.A. (2023). Vladimir Putin, Ukraine and the court of public opinion.

In Y. Kamalipour and J. Pavlik (Eds.), Global Crisis: Media, War, Climate and Politics. New York: Rowman and Littlefield.  (work in progress.)

Gershon, R.A. (2022). Media business transformation in the workplace: Creating 
a culture 
of innovation. Journal of Creative Industries & Cultural Studies, 7(3)


Gershon, R.A. (2020). Transnational media and business strategy: Global messages in the digital age. In M. Mahoney and T. Tang (Eds.) The Handbook of Media Management and Business. (pp. 175-190). New York: Rowman & Littlefield.

Gershon, R.A. (2019). The transnational media corporation and the economics    of global competition. In Y. Kamalipour (Ed.), Global Communication. 3rd ed. 

(pp. 37-54). New York: Rowman & Littlefield. 

Gershon, R.A. (2018). Media innovation: Three key strategies to business transformation. In A. Albarran, B. Mierzejewska & J. Jung (Eds.), Handbook of  Media Management and Economics. 2nd Ed. (pp. 241-258). New York: Routledge. 

Gershon, R.A. & Alhassan, A. (2017). The diffusion of authority: A case  study analysis of News Corporation’s News of the World newspaper.   
In K. Altmappen, A. Hollifield, & J. van Loon (Eds.), Values Oriented Media Management: Decision-making  Between Profit and Responsibility. (pp. 189-210). Heidelberg, Germany: Springer.  

Gershon, R.A. (2016). Intelligent networking and the transnational corporation: Redefining Business Work Space. In A. Lugmayer & C. Dal Zotto (Eds.),           
Media Convergence Handbook, II. (pp. 17-31). Heidelberg, Germany: Springer.


Gershon, R. A. (2014). Digital media, electronic commerce and business model innovation. In Yu-li Liu & Robert Picard (Eds.), Policy and Marketing Strategies for Digital and New Media. (pp. 202-217). London, UK: Routledge. 


Gershon, R.A. (2014). The Sony corporation: Market leadership, innovation failure and the challenges of business reinvention. In Fu Lai Yu & Ho-Don Yan (Eds.), Handbook in East Asian Entrepreneurship. (pp. 225-239). London UK: Routledge. 


Gershon, R.A. (2013). Digital media innovation and the Apple iPad:
Three perspectives on the future of computer tablets and news delivery. Journal of Media Business Studies, 10(1), 41-61.


Gershon, R.A. (2013). Innovation failure: A case study analysis of Eastman Kodak and Blockbuster Video. In A. Albarran (Ed.), Media Management and Economics Research in a Transmedia Environment. (pp. 46-68). NY: Routledge.


Gershon, R.A. (2013). Facebook: A business perspective on the power
of intelligent networking and social media. In M. Friedrichsen (Ed.),
Handbook of Social Media. (pp. 375-389). Berlin, Germany: Humboldt Media Business, Springer


Gershon, R.A. (2011). Business process innovation and the intelligent network.    In Z. Vukanovic and P. Faustino (Eds.), Managing Media Economy, Media Content  and Technology in the Age of Digital Convergence(pp. 59-85). Lisbon, Portugal: Media XXI / Formal press.

Gershon, R.A. (2011). Editor’s Note: Intelligent networking and global media

communication. Special Issue. The Global Media Journal, 11(19), Available at:

Gershon, R.A. (2010). Digital media & innovation: Reinventing the American newspaper. In A. Targowski  & T. Rienzo (Eds.), Newspapers in crisis: Can an Educated Society be Sustained by Digitalization? (pp. 3-17). Kalamazoo, MI: Civilization Press.

Gershon, R.A. (2009). Media management & innovation: Disruptive technology and the challenges of business reinvention. In A. Albarran, P. Faustino and            R. Santos (Eds.), The Media as a Driver of the Information Society. (pp. 299-319). Lisbon, Portugal: Media XXI / Formal press. 

Gershon, R.A. (2009). Intelligent networking and business process innovation.      In I. Lee (Ed.), Handbook of Research on Telecommunications Planning and Management. (pp. 459-471). Hershey, PA: IGI Global.

Gershon, R.A. (2007). The Transnational media corporation and the economics of global competition. In Yahya R. Kamalipour (Ed.), Global Communication. (2nd Ed.). (pp. 55-78). Belmont CA: Wadsworth.


Gershon, R.A. (2006). Telecommunications education: The challenges
and opportunities of a changing discipline. The International Journal on Media Management. 8(1), 29-38.


Gershon, R.A. (2006). Issues in transnational media management. In A. Albarran, M. Wirth and S. Chan-Olmsted (Eds.), Handbook of Media Management and Economics. (pp. 203-228). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. (2006). Deregulation, privatization and the changing global media environment. In O.B. Barrett (Ed.), Communications Media, Globalization and Empire. (pp. 185-205). London, UK: John Libbey.


Gershon, R.A. (2005). The transnationals: Media corporations, international trade and entertainment flows. In A. Cooper-Chen (Ed.), Global Entertainment Media.  (pp. 17-35). Mahwah, NJ: Lawrence Erlbaum & Associates.

Gershon, R.A. & Suri, V.R. (2004). Viacom Inc: A case study in transnational media management. Journal of Media Business Studies.1(1), 47-70.

Gershon, R.A. (2004). Intelligent networking and the information economy.         
In K. Lewandowski (Ed.), Annual Review of Communications. Vol. 57. (pp. 611-622). Chicago, IL.: International Engineering Consortium.

Gershon, R.A. (2003). Cellular telephony. In D.H. Johnston, (Ed.), Encyclopedia

of International Media & Communications. Vol. 1. (pp. 175-188). San Diego, CA:   

Academic Press.

Gershon, R.A. & Kanayama, T. (2002). The SONY corporation: A case study in transnational media management. The International Journal on Media Management, 4(2), 44-56.

Gershon, R.A. (2002). The transnational media corporation and the economics    of global competition. In Y. Kamalipour (Ed.), Global Communication. (pp. 51-72).

Belmont CA: Wadsworth.

Gershon, R.A. (2000). The transnational media corporation: Environmental

scanning and strategy formulation. Journal of Media Economics, 13(2), 81-101.

Lievrouw, L., Gershon, R.A. et. al. (2000). Building the subdisciplines: An overview
of communication and technology research. In B. Gudykunst (Ed.),  Communication Yearbook 24. (pp. 271-195). Thousand Oaks, CA: Sage

Gershon R.A. & Egan, B. (1999). Retransmission consent, cable franchising and market failure: A Case study analysis of WOOD-TV 8 vs. Cablevision of Michigan.

Journal of Media Economics, 12(3), 201-224.

Holwerda, H. & Gershon, R.A (1997). The transnational advertising agency.

In R. Gershon, The Transnational Media Corporation: Global Messages and Free

Market Competition. (pp. 60-76). Mahwah, NJ: Lawrence Erlbaum & Associates.


Gershon, R.A. (1997). The transnational media corporation: Cultural trespass    and challenges to national sovereignty. In J. Jaksa & M. Pritchard (Eds.), Ethical

Communication in Risk Technologies. (pp. 285-303). Cresskill, NJ: Hampton Press.

Gershon, R.A. & Kanayama, T. (1995). Direct broadcast satellites in Japan: A case study in government/business partnerships. Telecommunications Policy, 19(3),  217-231.


Gershon, R.A. (1993). International deregulation and the rise of transnational media corporations. Journal of Media Economics, 6(2), 3-22.

Gershon, R.A. & Wirth, M. (1993). Home Box Office: The Emergence of pay cable television. In R. Picard (Ed.), The Cable Networks Handbook. (pp. 114-122). Riverside, CA: Carpelan Press. 

Gershon, R.A. (1992). The First earth run: A case study in special events planning

and media use. The Michigan Association of Speech communication (MASC) Annual Journal, 27(1), 70-103.

Gershon, R.A. (1992). Telephone/cable cross-ownership: A study in policy alternatives. Telecommunications Policy, 16(2), 110-121.

Gershon, R.A. (1992). Video dialtone: The future of telephone programming.

Telephony Magazine, 223(19), 20-26.


Gershon, R.A. (1990). Pay cable television: A regulatory history. Communication and the Law, 12(2), 3-26.


Gershon, R.A. (1990). Intelsat: Global cooperation in an era of deregulation.

Telecommunications Policy, 14(3), 249-259.


Gershon, R.A. (1987). Satellite communication and fiber optics: Redefining the business of long-haul transmission. Business Communication Review, 87(2),     


Gershon, R.A. & Bazzy, W. (1986). Regional cooperation in the Caribbean.

Telecommunications Magazine, 20(5), 142-143.                      


Gershon, R.A. (1985). New directions for electronic mail. Telecommunications Magazine,19(8), 36-53.


Gershon, R.A. (1985). The Maitland Commission report: A policy review.

Telecommunications Magazine, 19(3), 88-97.


Gershon, R.A. & Gawdun, M. (1984). Reform of Japan's telecommunications operations. Telecommunications Magazine, 18(12), 82-86.



















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