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Richard A. Gershon, Ph.D.

PROFESSIONAL PRESENTATIONS

DIGITAL LIFESTYLE:
Understanding Electronic Commerce, 
Social Media and the Power of Intelligent
Networking

THE POWER OF A GOOD IDEA:
Three Strategic Approaches to Media Business Transformation

INVENTING THE FUTURE:
Video Streaming and the Future of OTT Television
Services

CONFERENCE PAPERS AND PRESENTATIONS

 

Gershon, R.A. (October 2022). “Diffusion of Innovation in the Digital Age,”

Scheduled presentation for the 2022 International Media Management Academic Association, Porto, Portugal.

Gershon, R.A. (October 2022). “Vladimir Putin, Ukraine and the Court of Public Opinion,” Scheduled presentation for the 2022 International Media Management Academic Association, Porto, Portugal.

Gershon, R.A. (April 2019). “Product Design and Business Model Innovation:Unleashing the Power of a Good Idea,” Paper presented at the 2019 ITERA Conference, Indianapolis, IN.

 

Gershon, R.A. (May 2018). “Transnational Media: Global Messages in a Digital World,” 

13th World Media Economics and Management Conference, Cape Town, South Africa. 

 

Gershon, R.A. (May 2018). “Video Streaming and Business Model Innovation:

The Future of Over-the-Top Television Services,” 13th World Media Economics and 

Management Conference, Cape Town, South Africa. 
 

Gershon, R.A. (September 2017). Invited Presentation. “Media Innovation and Business Strategy.” Universidad de los Andes, Santiago, Chile.

 

Gershon, R.A. (May 2017). “Media Innovation: Three Strategic Approaches to Business Transformation,” Paper presented at the European Media Management Association Conference, Ghent, Belgium.

 

Gershon, R.A. (May 2016). “Diffusion of Innovation and Social Media: Opinion Leadership in the Digital Age,” Paper presented at the 12th World Media Economics and Management Conference, New York City, NY.  

 

Gershon, R.A. (April 2016). "Digital Lifestyle and Electronic Commerce: A Case Study Analysis of Amazon.Com and TripAdvisor,” Paper presented at the 2016 Broadcast Education Association (BEA) Conference, Las Vegas, NV. 

 

Gershon, R.A. (March 2015). Invited Presentation. “The Diffusion of Innovation Revisited: Opinion Leadership in the Digital Age,” The 2015 ITERA Conference, Washington DC.

 

Gershon, R.A. (May 2014). “Product Innovation and Design: Game Changing Strategies that have Transformed the Communication Industry." Paper presented at the
11th World Media Economics and Management Conference, Rio de Janeiro, Brazil.

Gershon, R.A. (April 2014). Invited Presentation. “Product Innovation and Design            Where Good Ideas Come From,” Invited Presentation. The 2014 ITERA Conference, Louisville, KY.

Gershon, R. A. (February 2014). Invited Presentation. “Product Innovation and Design: Where Good Ideas Come From,” Ohio University, School of Media Arts and Studies, Athens, OH.  

Gershon, R.A. (June 2013). “Eastman Kodak, Blockbuster Inc. and Creative Destruction: 
The Rise and Fall of Two Great Iconic Companies.” Paper presented at
the 2013 International Association for Media and Communication Research (IAMCR) Conference, Dublin, Ireland. 

 

Gershon, R.A. (April 2013). “Facebook: A Business Perspective on the Power of Intelligent Networking and Social Media,” Paper presented at the 2013 ITERA Conference, Cincinnati, OH.

 

Gershon, R.A. (November 2012).  Invited Presentation. “The Deregulation Paradox: Whatever Happened to Media Business Accountability?” Special Conference on: Value Oriented Media Management -- Decision-making Between Profit and Responsibility. Catholic University, Eichstätt, Germany.

 

Gershon, R.A. (May 2012). “Digital Media Innovation and the Apple iPad: Reinventing the 21st Century Newspaper.” Paper presented at the 10th World Media Economics and Management Conference, Thessaloniki, Greece. 

Gershon, R.A. (May 2012). “Media Innovation: Three Strategic Approaches to      Business Transformation.” Paper presented at the 10th World Media Economics and Management Conference, Thessaloniki, Greece.
 

Gershon, R.A. (April 2012). “Innovation Failure: A Case Study Analysis of Eastman
Kodak and Blockbuster Video,” Research Symposium: Media Management and EconomicsResearch in a Transmedia Environment, Paper presented at the 57th Annual Broadcast Education Association Conference, Las Vegas, NV. 

Gershon, R.A. (March 2012). “Digital Media: Changes and Transformations in the 
Business of Video Distribution.” Paper presented at the 2012 ITERA Conference, Indianapolis, IN.

Gershon, R.A. (March 2012).  “Digital Media Innovation and the Apple iPad:

Reinventing the 21st Century Newspaper.” Paper presented at the 2012 ITERA

Conference, Indianapolis, IN. 

Gershon, R.A. (October – December 2011). Fulbright Visiting Scholar, University 
of Navarra, Facultad de Comunicación, Pamplona, Spain.  

 

Two Accelerated Courses:

          •    Strategic Planning and Media Innovation (Graduate)
          •    Media Management and Telecommunications (Undergraduate)

Two Guest Lecture Public Presentations: 

         •    Digital Media and Innovation: Three Strategic Approaches to Business

                Transformation, November 11, 2011.
         •    Digital Media and the Power of Intelligent Networking:                                                              Redefining Work Space, November 9, 2011

Gershon, R.A. (July 2011). “Redefining Business Space: Intelligent Networking
and the Transnational Corporation.” Paper presented at the 2011 International Association for Media & Communication Research (IAMCR) Conference, Istanbul, Turkey. 

Gershon, R.A. (May 2011).  “Intelligent Networking: The ITS Model and Network Evolution:  A Systems Theory Interpretation.” Paper presented at the 61st Annual International Communication Association (ICA) Conference, Boston, MA.

Gershon, R.A. (May 2011). “Media and Innovation:  Three Strategic Approaches

to Business Transformation.” Paper presented at the 61st Annual International Communication Association (ICA) Conference, Boston, MA. 

 

Gershon, R.A. (April 2011). “Intelligent Networking: The ITS Model and Network
Evolution: A Systems Theory Interpretation.” Paper presented at the 2011 ITERA

Conference, Indianapolis, IN.

Gershon, R.A.  (June 2010). Invited Presentation. “Digital Media and Innovation:
Three Strategic Approaches to Business Transformation,” Columbia University,

Columbia Institute for Tele-Information, New York, NY. 

Gershon, R. A. (March 2010). Keynote Address. “Digital Media Innovation:
Reinventing 
the Newspaper Future,” Conference on the Future of Michigan Newspapers and Society, Western Michigan University, Kalamazoo MI.

 

Gershon, R. A. (November 2009). Invited Presentation. “Digital Media & Innovation: Disruptive Technology and the Challenges of Business Reinvention,” Michigan State University, Department of Telecommunication, Information Studies and Media,

East Lansing, MI.

 

Gershon, R. A. (November 2009). Invited Presentation. “Digital Media & Innovation: Disruptive Technology and the Challenges of Business Reinvention,” Ohio University, School of Media Arts and Studies, Athens, OH. 

 

Gershon, R. A. (June 2009). Invited Presentation. “Globalization and the Media: 

In Search of Balanced Representation and Promotion of the Common Good,” Globalization: the Challenge to America Conference, Chicago, IL.

Gershon, R.A. (April 2009).  “Value Innovation: A Case Study Analysis of Apple iTunes and Netflix,” Paper presented at the 54th Annual Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Qing, Q. & Gershon, R.A. (April 2009). "E-Commerce Development in China: When Culture and Economics Collide," Paper presented at the 2009 ITERA Conference, Atlanta, GA.

 

Gershon, R.A. (May 2008). “Media Management and Innovation: Disruptive Technology and the Challenges of Business Reinvention,” Paper presented at the
8th World Media 
Economics Conference, Lisbon, Portugal.

Gershon, R.A. (March 2008). "Intelligent Networking and Business Process Innovation: 

A Case Study Analysis of Dell Computer and Home Box Office, Inc.” Paper presented
at the 2008 ITERA Conference, Louisville, KY.

 

Gershon, R.A. (March 2007). “Electronic Commerce: Lessons Learned – Strategies 
for the Future,” Paper presented at the 2007 International Telecommunications 
Education & Research Association (ITERA) Conference, Louisville, KY.

Gershon, R.A. (October 2005). Invited Presentation. “Telecommunications Education: 
The Challenges and Opportunities of a Changing Discipline,” International 
Telecommunications Education and Research Association (ITERA) Industry/Education
Mini Summit. Las Vegas, NV.

Gershon, R.A. (September 2005). Invited Presentation, “AT&T: The Rise and Fall of
a Great American Company,” and “From Marconi to Satellite Radio: A Brief History
of Technology Design and Innovation,” Murray State University, Murray, KY.

Gershon, R.A. (September 2005). Invited Presentation. “From Marconi to Satellite 
Radio:  A Brief History of Technology Invention and Innovation,” Murray State 
University, Murray, KY. 

Gershon, R.A. (May 2005). “Media & Telecommunications Management: Finding
Common Ground Between Curricular Approaches,” Presentation given at the National Cable & Telecommunications Association Academic Seminar, New Orleans, LA.

Gershon, R.A. (April 2005). “Media and Telecommunications Management: 
Defining the Core Curriculum,” (Parts I & II.) Media and Telecommunications Management Scholar Task Force Workshop, Program Coordinator, the 50th Broadcast Education Association (BEA) Conference, Las Vegas, NV. 

Gershon, R.A. & Alhassan, A. (May 2004).  “AOL Time Warner & WorldCom: Corporate Governance and the Diffusion of Authority,” Paper presented at the 6th World Media Economics Conference, Montreal, Canada.

 

Gershon, R.A. (April 2004). “For Whom the Bell Tolls: AT&T 20 Years After Divesture," Paper presented at the 3rd Telecommunications & Information Technology Conference, Louisville, KY.

 

Gershon, R.A. (April 2004). “Media & Telecommunications Management: Finding Common Ground Between Curricular Approaches,” Presentation given at the
49th Annual Broadcast Education Association (BEA) Conference, Las Vegas, NV.

Gershon, R.A. & Suri, V.R. (October 2003). “Viacom: A Case Study in Transnational Media Management,” Paper presented at the Global Fusion 2003 Communication and Culture Conference, Austin, TX.

 

Gershon, R.A. & Alhassan, A. (May 2003). “AOL/Time Warner and WorldCom: Corporate Governance and the Effects of the Deregulation Paradox,” Paper presented at the
53rd International Communication Association (ICA) Conference, Law & Policy Division, San Diego, CA.

 

Gershon, R.A. (September 2002). “The Deregulation Paradox:
The Telecommunications 
Industry in Crisis,” Paper presented at the 30th Annual Telecommunications Policy Research (TPRC) Conference, Alexandria VA.

Gershon, R.A. (July 2002). “The SONY Corporation: Japanese Values and a Changing Corporate Culture,” Paper presented at the Global Media Studies Conference,
Spokane, WA.

Gershon, R.A. & Kanayama, T. (August 2001). “The SONY Corporation: A Case Study Analysis in Transnational Media Management,” Paper presented at the 2001 Association for Education in Journalism & Mass Communication (AEJMC) Conference, Washington, DC.

 

Gershon, R.A. (October 2000). “Telecommunications and Intelligent Networking,”

Paper presented at the Global Fusion 2000 Conference, Communication & Culture Bridging Borders, St. Louis MO.
 

Gershon, R.A. (March - May 2000). College of Engineering and Technology:  
A series of four guest lecture presentations given at Nihon University: Tokyo, Japan.

  • Satellite and Wireless Communications I. & II.

  • Cable Television and Business Strategy

  • Transnational Media and the Economics of Global Competition

  • Télécommunications Management and Business Strategy  

Gershon, R.A. (April 2000). Invited Presentation. “The SONY Corporation: Business 
Strategy and the Economics of Global Competition,” Sophia University, Tokyo, Japan.

Gershon, R.A.  (June 1999). “Telephone-Cable Cross-ownership: Strategic Planning
Issues,” Paper presented at the 1999 National Cable & Telecommunications Association (NCTA) Academic Seminar, Chicago, IL.

Gershon, R.A. (April 1999). “Transnational Media Ownership: Software and Technology 
Partnerships," Paper presented at the 1999 Broadcast Education Association (BEA) 
conference, Las Vegas, NV.

Gershon, R.A. (August 1998). “Satellite and Wireless Telecommunications: Strategic
Planning Issues," Invited Presentation. George Washington University, Washington, DC

Gershon, R.A. & Egen, B. (May 1998). "Retransmission Consent, Cable Franchising

and Market Failure: A Case Study Analysis of WOOD-TV 8 v. Cablevision of Michigan,"    Paper presented at the 1998 National Cable and Telecommunications Association

(NCTA) Academic Seminar

Gershon, R.A. (April 1998). “The Globalization of News Media Markets:  How Competitive Forces Shape Information Flow," Paper presented at the 43rd Broadcast Education Association (BEA) conference, Las Vegas, NV.

Gershon, R.A. & Egen, B. (April 1998). “WOOD TV 8: Cable Franchising and the Challenges of Retransmission Consent,” Paper presented at the 43rd Broadcast Education Association (BEA) conference, Las Vegas, NV.

Gershon, R.A. (March 1997). “NCTA Educator's Forum: Cable Curriculum and Planning 
Strategies," Invited Presentation. The National Cable Television Association (NCTA) 
Academic Seminar, New Orleans, LA.

Gershon, R.A. (June 1996). “Pay Cable & Interactive Television: Lessons from the Past
- Strategies for the Future," Presentation presented at the Satellite & Cable Television Latin America '96 industry conference, Santiago, Chile.

 

Gershon, R.A. (May 1996). “News Corporation Ltd.  A Case Study in Transnational

Media Ownership,” Paper presented at the 46th Annual International Communication

Association  (ICA) Conference," Mass Communication Division, Chicago, IL.

 

Gershon, R.A. (April 1996). “Smart Cities and Broadband Residential Services:

A City Planner's Perspective,” Paper presented at the 41st Annual Broadcast Education Association (BEA) Conference, " Las Vegas, NV.

 

Gershon, R.A. (September 1995).  “Video Dialtone and Expanded Cable: Planning

Considerations in Designing a Multichannel Television Service," Presentation given

at the SMART ‘95 – World Teleport Association Conference, Toronto, Canada.


Gershon, R.A. (April 27-28, 1995). Invited Presentation. “Cable Television Management and City Planning: A New Model for Design in Community/Business Partnerships,” Sponsored in cooperation with Logtel Communication and George Washington University Engineering Education, Santiago, Chile.

 

Gershon, R.A. & Kanayama, T. (July 1994). “Direct Broadcast Satellites in Japan:
A Case Study in Government/Business Partnerships," Paper presented at the 
44th International Communication Association (ICA) Conference, Communication

Technology Division, Sydney, Australia. 

Gershon, R.A. (July 1994). “Video Dialtone and Broadband Residential Planning,"
Paper presented at the 44th Annual International Communication Association (ICA) 
Conference, Mass Communication Division, Sydney, Australia.
   
Gershon, R.A. (March 1994). “International Media Trade and Distribution: Emerging 
Trends and Patterns,” Paper presented at the 39th Broadcast Education Association 
(BEA) Conference, Las Vegas, NV.

Gershon, R.A. (October 1993). “Video Dialtone: Planning for America's Future Cities," Paper presented at the 21st Annual Telecommunications Policy Research Conference (TPRC), Solomons, MD.  

 

Gershon, R.A. (May 1993). “Transnational Media Corporations and Foreign Direct

Investment,” Paper presented at  the 43rd Annual International Communication

Association (ICA) Conference, Mass Communication Division, Washington, DC.

Gershon, R.A. (May 1993). “The First Earth Run: A Case Study in Special Events Planning 
and Media Use,” Paper presented at the 43rd Annual International Communication 
Association (ICA) Conference, Public Relations Division, Washington, DC.

Gershon, R.A. (April 1993). “The Transnational Media Corporation: Emerging Business 
and Policy Considerations,” Paper presented at the 1993 Broadcast Education Association (BEA) Conference, Las Vegas, NV.

 

Gershon, R.A. (June 1992). “The Transnational Media Corporation: Global and Ethical 
Considerations,” Paper presented at the National Communication Ethics Conference, 
Gull Lake, MI.

Gershon, R.A. (May 1992). “Home Box Office, A Twenty Year Retrospective,”

Paper presented at the 42nd Annual International Communication Association (ICA) Conference, Mass Communication Division, Miami, FL.

Gershon, R.A. (April 1992). “International Deregulation and the Rise of the 
Transnational Media Corporation,” Paper presented at the 1992 Broadcast Education 
Association (BEA) Conference, Las Vegas, NV. 

 

Gershon, R.A. (February 1992).  “The Transnational Media Corporation and Direct

Foreign Investment,” Paper presented at the 9th Annual Intercultural & International Communication Conference, University of Miami, Coral Gables, FL.

 

Gershon, R.A. (November 1991). Invited Presentation. “Privacy, the Press and the 
First Amendment," Lake Michigan College, St. Joseph, MI. 

Gershon, R.A. (October 1991). “The Transnational Media Corporation: Communicating 
Beyond Borders," Paper presented at the National Communication Association (NCA) 
Conference, Global and Ethical Concerns Seminar, Atlanta, GA.

 

Gershon, R.A. (May 1991). “Telephone / Cable Cross-ownership: A Study in Policy

Alternatives," Paper presented at the 41st Annual International Communication

Association (ICA) Conference, Communication Technology Division, Chicago, IL.

Gershon, R.A. (April 1991). “U.S. Television Exports: Preparing for Europe 1992,” 
Paper presented at the 1991 Broadcast Education Association (BEA) Conference, 
Las Vegas, NV.

Gershon, R.A. (January 1991). Invited Presentation. "The Persian Gulf War: News
Media Perspectives," Open Forum on the Gulf War, Albion College, Albion, MI.

 

Gershon, R.A. (June 1990). “Intelsat:  Global Cooperation in an Era of Deregulation,

Paper presented at the 40th Annual International Communication Association (ICA) Conference, Communication Technology Division, Dublin, Ireland.

Gershon, R.A. (February 1990). “Intelsat: Strategic Planning for the 1990's,"  
Paper presented at the 7th Intercultural & International Communication Conference, 
University of Miami, Coral Gables, FL. 

Gershon, R.A. (October 1988). Invited Presentation. “Technology and Policy Forecast:
5 Trends in International Telecommunications,” The 18th Communications Conference, Howard University, Washington DC.

 

Gershon, R.A. (August 1988). “The First Earth Run: Status Conferral and the Public 
Relations Factor," Paper presented at the IPRA XII General Conference:  Peace, Culture
and Communication: A Transnational Dialogue, Rio de Janeiro, Brazil.

 

Gershon, R.A. (March 1987). “Pay Cable Television: A Regulatory History,”
Paper presented at the 32nd Broadcast Education Association (BEA) Conference, 
Law and Policy Division, Dallas, TX.  First Place Competitive Paper.

 

Gershon, R.A. (March 1987). “Home Box Office: Television's Fourth Network,” 

Paper presented at the 32nd Broadcast Education Association (BEA) Conference, 
History Division, Dallas, TX.  

 

 

 

 

 

 

 

 

INDUSTRY PRESENTATIONS AND TRAININGS

    AT&T

•    Charter Communication

•    Catholic University, Eichstaat, Germany
•    Columbia University, I
nst. for Tele-Information  

•    Emerson College
•    Federal Aviation Administration
•    Fetzer Institute
•    George Washington University
•    Home Box Office (HBO)

•    Howard University

•    Johns Hopkins University
•    Logtel Communication, Santiago Chile
•    Loral Space & Communication
•    Michigan Electronic Courts Reporters As.

•    Murray State University

•    National Association of Broadcasters 

•    National Cable & Telecommunications As.

•    Northeastern University 
•    NYNEX
•    Pfizer (formerly Pharmacia & Upjohn)
•    Polytechnic University
•    Travel Consultants, Inc.

•    Universidad de los Andes, Santiago, Chile

•    Universidad de Navarra, Pamplona, Spain

•    U.S. Army

•    U.S. Postal Service

•    Verizon (Verizon Wireless)
•    Western Michigan University