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RICHARD A. GERSHON                                        



Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus at Western Michigan University where he specializes in Media, Telecommunications and Business Strategy.  
Dr. Gershon has twice 
been selected for national teaching honors, including the
Steven H. Coltrin Professor of the Year 
Award by the International Radio & Television Society (IRTS) and the Barry Sherman Award for Teaching Excellence by the Management and Economics division of the Association for Education in Journalism and Mass Communication (AEJMC).  In 2007, he was the recipient of the Distinguished Teaching Award at Western Michigan University.


Dr. Gershon is an internationally recognized scholar having authored eight books and 

multiple journal articles and book chapters.  His most recent works include: Media, Telecommunications and Business Strategy 3rd ed. (Routledge, 2020) as well as Digital Media and Innovation: Management and Design Strategies in Communication (Sage, 2017).  Dr. Gershon is a Fulbright scholar having held visiting appointments at the University of Navarra, Spain and Nihon University, Japan.  He serves on the editorial board of three major journals, including The International Journal on Media Management, Journal of Media Economics and The Journal of Media Business Studies.


Dr. Gershon is a founding member of the Information, Telecommunications Education and Research Association (ITERA) where he served as the organization’s first President.  ITERA is a consortium of 15 Universities committed to the advancement of media and telecommunications education.  Dr. Gershon served as President of the WMU Faculty Senate and has twice chaired the Campus Planning and Finance Council.  He was directly involved with a number of campus planning and design efforts, including Miller Plaza  and the Heritage Hall remodeling initiative.  In addition, he served as the Project lead for the IAS project team; tasked with looking at the future of Interdisciplinary Academic Studies at WMU.


Dr. Gershon is one of a select number of Professors who has been recognized by Western Michigan University’s College of Arts & Sciences in three of its major award categories, including the Faculty Achievement Award in Teaching (2005), Research and Creative Activities (2015) and Professional and Community Service (2017).

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