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Design Paper

The Digital            NavigatorEG

Media Strategy and Technology Innovation

Digital media is at the heart of today’s communication revolution.        This, in combination with the Internet and the power of artificial intelligence, is changing many of our basic assumptions about  business, education, community, entertainment and personal lifestyle.  At the Digital NavigatorEG, we examine the business strategies and technology trends that have transformed the field of communication. We go inside the creative edge and look at the innovators and game changers who are making a difference in our world.  

On this site, you’ll find multiple resources and suggested readings. 
Start by going to the main landing page of each major section.

Innovation is about much more than developing new products and services. It’s about design thinking, adaptation and reimagining the future world of work and leisure.  Welcome to the Digital NavigatorEG.


Richard A. Gershon, Ph.D.

Media, Telecommunications and Business Strategy

Tel. (269) 349-4821 (C)


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Richard A. Gershon, Ph.D., (Ohio University) is Professor Emeritus at Western Michigan University where he specializes in media business strategy and technology innovation.
Dr. Gershon is an award winning 
educator and writer.  His most recent works include 
Media, Telecommunications and Business Strategy 3rd ed. (Routledge, 2020). Dr. Gershon
is a past recipient of the Steven H. Coltrin Professor of the Year award sponsored by
the International Radio Television Society as well as the Distinguished Teaching award
at Western Michigan University.

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