

The Digital
Navigator
Innovation and Design
The Intelligent Network
International business has been transformed by the power of instantaneous communication. The combination of computer and telecommunications has collapsed the time and distance factors that once separated nations, people, and business organizations. This chapter will examine the subject of intelligent networking, which provides the technology and electronic pathways that makes global communication possible for small and large organizations alike. We start with the premise that the intelligent network is not one network but a series of networks designed to enhance worldwide communication for business and residential users. What gives the network its unique intelligence are the people and users of the system and the value-added contributions they bring to the system via critical gateway points. We begin by asking the following question. What makes an intelligent network intelligent? Specifically, what are the defining characteristics and features that comprise so-called intelligent networks? Intelligence can be defined as the ability to reason, problem solve, think abstractly, comprehend complex ideas, and learn. Halal (1997) describes organizational intelligence as the “capacity of an organization to create knowledge and use it to strategically plan and adapt to its environment.”9
Four Working Assumptions about Intelligent Networks
When engineers discuss the architecture of a network, they are describing how the physical parts of the network are organized, including: 1) Information Pathways (network configurations), 2) Terminals (computers, smartphones, etc.), 3) Software (applications and protocols), and 4) Data Enhancement Equipment (modems, laser printers, Wi-Wi, etc.). First, as noted earlier, the intelligent network is not one network but a series of networks designed to enhance worldwide communication for business and individual users alike.12 Second, what gives the network its unique intelligence are the people and users of the system and the value-added contributions they bring via critical gateway points. Today, the Internet has grown exponentially in size and complexity due to the many contributions of its users, ranging from powerful search engines to unique Web site design as well as the aggregation of content.
A third assumption is that intelligent networks do not operate in a vacuum. Rather, the use of intelligent networks are part of a greater human
communication and organizational decision-making process.13 Nowhere is this more evident than in the creation of enterprise resource planning (ERP) and just in time manufacturing (networks designed to aid business process. And fourth, as intelligent networks grow and evolve, they often exhibit self-learning qualities in what can be described as network evolution.14 This is a crucial element in helping to explain what makes an intelligent network intelligent. More decidedly, it speaks to the importance of Artificial Intelligence.

Photos: Pixabay
Suggested Video Presentations
History of Steve Jobs
https://www.youtube.com/watch?v=s4pVFLUlx8g
From the 60 Minutes Archives: Steve Jobs
https://www.youtube.com/watch?v=c-JkrlVhs_0
Steve Jobs: 2005 Stanford University Commencement Address
https://www.youtube.com/watch?v=UF8uR6Z6KLc
60 Minutes Interview with Bill Gates
https://www.youtube.com/watch?v=bNKdlnoAqIs
Suggested Readings, Journals and Websites
Albarran, A., Faustino P. and Santos, R. (Eds.), (2011). The Media as a Driver of the Information Society.
Lisbon, Portugal: Media XXI / Formal Press.
Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More. New York, USA:
Hyperion.
Brooke M. & Mills, W. (2003). New Product Development: Successful Innovation in the Marketplace.
Binghamton, New York, USA: International Business Press.
Carah, N. (2021). Media and Society: Power, Platforms, and Participation. Thousand Oaks, CA. USA: Sage.
Chesbrough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology.
Boston, MA., USA: Harvard Business School Press.
Christensen, C. (1997). The Innovator’s Dilemma. Boston, MA., USA: Harvard Business School Press.
Christensen, C. (2003). The Innovator’s Solution. Boston, MA., USA: Harvard Business School Press.
Davidson, P. (2022). Democratizing Innovation in Organizations. Berlin, Germany: De Gruyter.
Dal Zotto, C & van Kranenburg, H. (Eds.), (2008). Management and Innovation in the Media Industry.
Cheltenham, UK: Edward Elgar.
Davila, T., Epstein, M. & Shelton, R. (2006). Making Innovation Work. Philadelphia, PA. USA:
Wharton School Publishing.
Deuze, M., & Prenger, M. (2019). Making Media: Production, Practices, and Professions. Amsterdam,
Netherlands: Amsterdam University Press.
Friedrichsen, M. & Mühl-Benninghaus, W. (Eds.), (2013). Handbook of Social Media. Berlin, Germany:
Springer.
Gershon R. (2017). Digital Media and Innovation: Management and Design Strategies in Communication.
Thousand Oaks, CA: Sage.
Gertner, J. (2012). The Idea Factory: Bell Labs and the Great Age of American Innovation. New York, USA:
Penguin Press.
Gillespie, T. (2018). Custodians of the Internet Platforms, Content Moderation, and the Hidden Decisions
That Shape Social Media. New Haven, CN. USA: Yale University Press.
Isaacson, W. (2011). Steve Jobs. New York, USA: Simon & Schuster.
Isaacson, W. (2014). The Innovators. New York, USA: Simon & Schuster.
Johnson, S. (2010). Where Good Ideas Come From: The Natural History of Innovation. New York, USA:
Riverhead Books.
Keen, A. (2007). The Cult of the Amateur. New York, USA: Doubleday.
Kelley, T. (2005). The Ten Faces of Innovation. New York, USA: Doubleday.
Kueng, L. (2020). Hearts and Minds: Harnessing Leadership Culture, and Talent to Really Go Digital.
Oxford, UK: Reuters Institute, University of Oxford.
Kim, W. & Mauborgne, R. (2005). Blue Ocean Strategy, Boston, MA. USA: Harvard Business School Press.
Krumsvik, A. (Ed.), (2013). Media Innovations: A Multidisciplinary Study of Change. Göteborg, Sweden:
Nordicom.
McDonald, P., Donoghue, C. and Havens, T. (Eds.), (2021). Digital Media Distribution: Portals, Platforms,
Pipelines. New York, USA: New York University Press.
Noam, E. (2021). The Technology, Business, and Economics of Streaming Video: The Next Generation
of Media Emerges. Cheltenham, UK: Edward Elgar Publishing.
Poell, T., Nieborg, D. & Duffy, B. (2021). Platforms and Cultural Production. New York, USA: John Wiley & Sons.
Rogers, E. (1995). Diffusion of Innovation. 4th ed., New York, USA: Free Press.
Schmidt, E. & Cohen, J. (2013). The New Digital Age. New York: Alfred A. Knopf.
Schumpeter, J. (1942). Capitalism, Socialism and Democracy. New York, USA: Harper & Row.
Journals
Academy of Management Journal
https://aom.org/research/journals/journal
IEEE Internet of Things Journal
IEEE Wireless Communications
https://www.comsoc.org/publications/magazines/ieee-wireless-communications
International Journal of Media Management
https://www.tandfonline.com/journals/hijm20
Journal of Broadcasting and Electronic Media
https://www.tandfonline.com/journals/hbem20
Journal of Media Business Studies
https://www.tandfonline.com/journals/romb20
Journal of Media Innovations
https://journals.uio.no/TJMI/about
Research Policy
https://www.sciencedirect.com/journal/research-policy
Technology Magazines and Websites
C/net
IEEE Spectrum
MIT Technology Review
https://www.technologyreview.com/
TechCrunch
Wired Magazine