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The Digital           NavigatorEG


Media, Telecommunications and Business Strategy

Strategic Planning

Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization.  The main role of strategy is to plan for the future as well as to react to changes in the marketplace.  A competitive strategy is the master plan, including specific product lines and approaches to be used by the organization in order to reach a stated set of goals and objectives.  In principle, there are four steps involved in the strategic planning process.  They include:


            1. Environmental Scanning


            2. Strategy Formulation


            3. Strategy Implementation


            4. Evaluation and Control

Photos: and Pixabay

Suggested Readings

Albarran, A., Mierzejewska B. & Jung J. (Eds.), (2018). Handbook of Media Management and Economics.
2nd ed. New York, USA: Routledge.

Albornoz, L. & Leiva, M. (2019). Audio-Visual Industries and Diversity: Economics and Policies in the Digital Era
New York, USA: Routledge.

Atherton, J. (2019). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. London, UK: Kogan Page Publishers.


Altmappen, K., Hollifield, A. & van Loon, J.  (Eds.), (2017). Values Oriented Media Management: Decision-making Between Profit and Responsibility. Heidelberg, Germany: Springer.

Baumann, S.  (Ed.), (2022). Handbook on Digital Media Ecosystems. (Cheltenham, UK: Edward Elgar Publishing.

Bouquillion, P. (2021). Vivendi: A Key Player in Global Entertainment and Media. London, UK: Routledge. 

Bygdås, A. L., Clegg, S., & Hagen, A. L. (2019). Media Management and Digital TransformationLondon, UK: Routledge.

Cooper, R. (2022). The 12 Attributes of Extraordinary Media ProfessionalsNew York, USA: Rowman and Littlefield.

Elavarthi, S. P. & Chitrapu, S. (2021). Media Economics and Management. India: Routledge.


Gershon R. (2020). Media, Telecommunications and Business Strategy. (3rd ed.) New York, USA: Routledge. 

Kueng, L. (2017). Strategic Management in the Media. 2nd ed. London, UK: Sage.


Mahoney, M. and Tang, T.  (Eds.), (2020). The Handbook of Media Management and Business. New York:
Rowman and Littlefield.

McDonald, P., Donoghue, C. and Havens, T. (Eds.),  (2021). Digital Media Distribution: Portals, Platforms,
. New York: New York University Press.


Noam, E. (2019). Managing Media and Digital Organizations. London, UK: Palgrave, McMillan.

Noam, E. (2021). The Technology, Business, and Economics of Streaming Video: The Next Generation of
Media Emerges
. Cheltenham, UK: Edward Elgar Publishing.

Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A., & Dwivedi, Y. (Eds.). (2020). 
Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Heidelberg, Germany: Springer.

Rohn U. & Evens, T. (Eds.), (2020). Media Management Matters Challenges and Opportunities for Bridging

Theory and Practice. London, UK: Routledge. 

Szczepanik, P., Zahrádka, P., Macek, J. & Stepan, P. (2020). Digital Peripheries: the Online Circulation

of Audiovisual Content from the Small Market Perspective. Heidelberg, Germany: Springer.

PDF Download, available at:

Von Rimscha, M., & Kienzler, S. (Eds.) (2020). Management and Economics of Communication.
Berlin, Germany: De Gruyter Mouton.

Vukanovic, Z., Friedrichsen, M., & Pavlovic, M. (2019). New Digital Value Migration in Media, ICT and
Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems
. London, UK:


Wirtz, B. (2019). Media and Internet Management. Heidelberg, Germany: Springer-Gabler.

Wirtz, B. (2020). Media Management: Strategy, Business Models and Case StudiesHeidelberg, Germany:




Academy of Management Journal


IEEE Internet of Things Journal


IEEE Wireless Communications


International Journal of Media Management


Journal of Broadcasting and Electronic Media


Journal of Media Business Studies


Journal of Media Economics

Journal of Media Innovations


Technology Magazines and Websites



IEEE Spectrum


MIT Technology Review




Wired Magazine

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