The Digital           NavigatorEG

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Media, Telecommunications and Business Strategy

Strategic Planning

Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization.  The main role of strategy is to plan for the future as well as to react to changes in the marketplace.  A competitive strategy is the master plan, including specific product lines and approaches to be used by the organization in order to reach a stated set of goals and objectives.  In principle, there are four steps involved in the strategic planning process.  They include:

           

            1. Environmental Scanning

 

            2. Strategy Formulation

 

            3. Strategy Implementation

 

            4. Evaluation and Control

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Suggested Readings

Albarran, A., Mierzejewska B. & Jung J. (Eds.), (2018). Handbook of Media Management and Economics.
2nd ed. New York, USA: Routledge.

Albarran, A. (2019). A Research Agenda for Media Economics. Northampton, MA, USA: Edward Elgar Publishing.

Albornoz, L. & Leiva, M. (2019). Audio-Visual Industries and Diversity: Economics and Policies in the Digital Era
New York, USA: Routledge.

Atherton, J. (2019). Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement. London, UK: Kogan Page Publishers.

 

Altmappen, K., Hollifield, A. & van Loon, J.  (Eds.), (2017). Values Oriented Media Management: Decision-making Between Profit and Responsibility. Heidelberg, Germany: Springer.

Baumann, S.  (Ed.), (2022). Handbook on Digital Media Ecosystems. (Cheltenham, UK: Edward Elgar Publishing.

Bouquillion, P. (2021). Vivendi: A Key Player in Global Entertainment and Media. London, UK: Routledge. 

Bygdås, A. L., Clegg, S., & Hagen, A. L. (2019). Media Management and Digital TransformationLondon, UK: Routledge.

Cooper, R. (2022). The 12 Attributes of Extraordinary Media ProfessionalsNew York, USA: Rowman and Littlefield.

Elavarthi, S. P. & Chitrapu, S. (2021). Media Economics and Management. India: Routledge.

 

Gershon R. (2020). Media, Telecommunications and Business Strategy. (3rd ed.) New York, USA: Routledge. 

 

Krone, J. & Pellegrini, T. (2020). Media Economics Handbook. Heidelberg, Germany: Springer.

Kueng, L. (2020). Hearts and Minds: Harnessing Leadership Culture, and Talent to Really Go Digital.

Oxford, UK: Reuters Institute, University of Oxford.

Kueng, L. (2017). Strategic Management in the Media. 2nd ed. London, UK: Sage.

 

Mahoney, M. and Tang, T.  (Eds.), (2020). The Handbook of Media Management and Business. New York:
Rowman and Littlefield.

McDonald, P., Donoghue, C. and Havens, T. (Eds.),  (2021). Digital Media Distribution: Portals, Platforms,
Pipelines
. New York: New York University Press.

 

Noam, E. (2019). Managing Media and Digital Organizations. London, UK: Palgrave, McMillan.

Noam, E. (2021). The Technology, Business, and Economics of Streaming Video: The Next Generation of
Media Emerges
. Cheltenham, UK: Edward Elgar Publishing.

Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A., & Dwivedi, Y. (Eds.). (2020). 
Digital and Social Media Marketing: Emerging Applications and Theoretical Development

Heidelberg, Germany: Springer.
 

Rohn U. & Evens, T. (Eds.), (2020). Media Management Matters Challenges and Opportunities for Bridging

Theory and Practice. London, UK: Routledge. 

Szczepanik, P., Zahrádka, P., Macek, J. & Stepan, P. (2020). Digital Peripheries: the Online Circulation

of Audiovisual Content from the Small Market Perspective. Heidelberg, Germany: Springer.

PDF Download, available at: https://link.springer.com/book/10.1007/978-3-030-44850-9

Von Rimscha, M., & Kienzler, S. (Eds.) (2020). Management and Economics of Communication.
Berlin, Germany: De Gruyter Mouton.

Vukanovic, Z., Friedrichsen, M., & Pavlovic, M. (2019). New Digital Value Migration in Media, ICT and
Cultural Industries: From Business and Economic Models/Strategies to Networked Ecosystems
. London, UK:

Routledge.

Wirtz, B. (2019). Media and Internet Management. Heidelberg, Germany: Springer-Gabler.

Wirtz, B. (2020). Media Management: Strategy, Business Models and Case StudiesHeidelberg, Germany:

Springer.

Journals

 

Academy of Management Journal

https://aom.org/research/journals/journal

 

IEEE Internet of Things Journal

https://ieee-iotj.org/

 

IEEE Wireless Communications

https://www.comsoc.org/publications/magazines/ieee-wireless-communications

 

International Journal of Media Management

https://www.tandfonline.com/journals/hijm20

 

Journal of Broadcasting and Electronic Media

https://www.tandfonline.com/journals/hbem20

 

Journal of Media Business Studies

https://www.tandfonline.com/journals/romb20

 

Journal of Media Economics

https://www.tandfonline.com/journals/hmec20

Journal of Media Innovations

https://journals.uio.no/TJMI/about

 

Technology Magazines and Websites

 

C/net

https://www.cnet.com/

IEEE Spectrum

https://spectrum.ieee.org/

 

MIT Technology Review

https://www.technologyreview.com/

 

TechCrunch

https://techcrunch.com/

 

Wired Magazine

https://www.wired.com/