The Digital NavigatorEG
Media, Telecommunications and Business Strategy
Strategic planning is the set of managerial decisions and actions that determine the long term performance of a company or organization. The main role of strategy is to plan for the future as well as to react to changes in the marketplace. A competitive strategy is the master plan, including specific product lines and approaches to be used by the organization in order to reach a stated set of goals and objectives. In principle, there are four steps involved in the strategic planning process. They include:
1. Environmental Scanning
2. Strategy Formulation
3. Strategy Implementation
4. Evaluation and Control
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Technology Magazines and Websites
MIT Technology Review