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Routledge
The Digital Navigator
EG
Media, Telecommunications and Business Strategy
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Media and Business Strategy
Media/Telecom. and Business Strategy
The Digital Economy
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Transnational Media and FDI
Leadership and Change Management
The Business of Cable Television
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Journalism in the Digital Age...
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The clear lines and historic boundaries that once separated broadcasting, cable, telephone and Internet communication are no more. A natural convergence of industries and information technologies have blurred those lines beyond recognition. The main driving force behind such convergence is the Internet and the digitalization of media and information technology. Today’s media and telecommunication companies are attempting to offer the strategic goal of one-stop-shopping, whereby, customers will be offered a whole host of voice, data and video products via an electronic supermarket to the home. The future will allow for the full integration of information and entertainment services and give new meaning to the term programming.
Richard A. Gershon
Media, Telecommunications
and Business Strategy
Transnational Media and
Foreign
Direct Investment
Media and Telecommunications
Business Financial Links
The Global Virtual Project Team
The Digital Economy
Leadership and Change Management
The Business of
Cable Television
Media Management and Telecommunications - Com.
4480
Sample Course Syllabus
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