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The Digital           NavigatorEG


Leadership and Change Management

Leadership and Change Management
The most effective people are those who can "hold" their vision
while remaining committed to seeing the current reality.

                                                Peter M. Senge


Leadership is a process that involves influence and the art          of directing people within an organization to achieve a clearly defined set of goals and outcomes. Successful leaders know what they want to accomplish in terms of organizational outcomes. Leadership is not a stand-alone act, but rather an ongoing relationship between those who purport to lead and those who follow.  In today’s digital and fast paced world, the need to make important decisions has to occur quickly and sometimes under challenging circumstances. But what does it take to put leadership into practice?  In my view, there are five key essentials.  They include:

1.    Vision
2.    Effective Communication
3.    Alignment
4.    Trust and Integrity
5.    A Willingness to Take Risks


Suggested Readings


Albarran, A., Mierzejewska B. & Jung J. (Eds.), (2018). Handbook of Media Management                 

and Economics. 2nd ed. New York: Routledge.

Cooper, R. (2022). The 12 Attributes of Extraordinary Media Professionals. New York, USA: Rowman
and Littlefield.


Gershon R. (2020). Media, Telecommunications and Business Strategy. (3rd ed.) New York: Routledge. 


Kueng, L. (2020). Hearts and Minds: Harnessing Leadership Culture, and Talent to Really Go Digital.
Oxford, UK: Reuters Institute, University of Oxford.

Mahoney, M. and Tang, T.  (Eds.), (2020). The Handbook of Media Management and Business.  

New York: Rowman and Littlefield.

Northouse, P. (2019). Leadership: Theory and Practice. 8th ed., Thousand Oaks, CA.

Senge, P. (2006). The Fifth Discipline. Doubleday, New York.

Wirtz, B. (2020). Media Management: Strategy, Business Models and Case Studies. Heidelberg, 

Germany: Springer.

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